Music TV is crap... mostly.

I just read a very perceptive article about the sad state of music television these days, and about how one of my favourite bands has redeemed the art form of the music video.

The music video that inspired the article is 'Glosoli' by Sigur Ros, whose music videos really are exceptional. But don't take my word for it. Go and read the article, then go to Sigur Ros' vimeo page where you can see a whole bunch of wonderful stuff in much better quality than YouTube. My favourites are Glosoli, Hoppipolla, and Untitled #1 (aka. Vaka), but they are all wonderful. This link actually takes you to the second page which is older stuff. They have newer stuff too. I'm sure you'll find it. There are some live clips mixed in as well. Just beware - they like to push the boundaries a bit. In particular, the music video for 'Gobbledigook' has a lot of nudity in it. It's all good fun, but don't watch if you think you'll be offended.

Actually, no. I take that back. Do watch it, and feel offended if that's your honest response. Art is supposed to make you feel something and it doesn't always have to be happy rainbows and fluffy bunnies. Anyway – it's far less objectionable than the pole-dancing C4 serves up these days. "I like to stroke his big... ego". Really – what a load of pubescent nonsense. Sigur Ros' music videos are much less predictable and a lot more honest and tasteful than that.

In case I've made you nervous - here's a safe, delightful one to get you started. Enjoy. :-)

Sigur Rós - Hoppípolla from sigur-ros.co.uk on Vimeo.